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For What It’s Worth (FWIW)
For What It’s Worth is a recurring feature on my blog in which I give my thoughts on a variety of topics in quick-hit fashion. You can visit previous installments here and here. The Thank You Economy I...
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Thank You #BlogChat!
I am constantly astounded by the willingness of people I encounter via social media to help a complete stranger without the expectation of personal gain or even asking for reciprocity. Tom Martin, who...
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United Breaks Guitars…Chrysler Dealer Breaks My Spirit
Like most people, I loathe the car-buying experience. I have purchased a handful of automobiles in my life and while I’ve never enjoyed the process, the frustration my wife and I endured buying our...
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@RedSox Social Media Focus Group
Last week I participated in a Twitter focus group held by the Red Sox. Two fellow participants, Jeff Esposito and Stephanie Silverstein, recently posted recaps on their blogs (Jeff’s, Stephanie’s). I...
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Riding The (Social Media) Wave
I often hear small business owners skeptical of using social media asking for concrete examples of how the medium can benefit their bottom line. I had an experience recently that clearly demonstrates...
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Sitdowns With Startups Episode 5: PostPost
Twitter can be an amazing source for relevant, interesting and timely content (and much more). However, trying to keep up with your stream can feel a bit like drinking from a firehouse at times. With...
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Serial’s #MailKimp = #MissedOpportunity for @MailChimp
The wildly popular Serial podcast has a lone sponsor, MailChimp, an email marketing service provider. Quartz declared this sponsorship the “year’s biggest marketing win” (AdAge also deemed it a “big...
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